MX Event Hub Sdn Bhd, formerly known as The Artist3 Concept, was established in 2013. The company started as a wedding planning and decoration service before transitioning into corporate event management and becoming a registered agency of Astro Radio Media. Over the years, MX Event Hub expanded its portfolio by organizing Fun Fair events across Sabah and one of our signature annual events is Chinese New Year Bazaar, it has ran for 10 successful editions before concluding.

In 2023, MX Event Hub took a new direction by launching Pet Kingdom Expo, Sabah’s first-ever pet expo, which received overwhelming support from the community. Following this success, 2024 marked another milestone with the launch of the Borneo Obstacle Race (B.O.R.), Sabah’s first obstacle race event. The event was well-received, with positive feedback reinforcing its potential as a major sporting event and further establishing MX Event Hub’s reputation for creating unique and engaging experiences.